About
We do one thing. TV that sells supplements.
A performance agency for supplement brands selling to Americans over 60. We make the creative, buy the media and run the sales and retention behind it.
Why television
Why TV still works for this buyer.
People over 60 watch more TV than any other age group, and they’re comfortable ordering by phone. For a supplement brand selling to them, television is the backbone of the campaign.
A strong TV campaign also lifts retail sales on top of the direct orders it brings in.
Connected TV lets us aim at narrower audiences. Run alongside linear, one campaign reaches a national audience and a narrow one.
How we work
Three rules we don’t bend.
01
One category.
Supplements only. We already know the claims rules, how station clearance works and what a good continuity offer looks like.
02
Orders, not impressions.
Every decision gets judged on cost per order and lifetime value. If a spot looks great and doesn’t sell, it comes off the air.
03
Compliance before airtime.
Nothing airs until our legal partners have reviewed the claims, the script and the substantiation.
Where we work
Made in Laguna Beach.
We work out of Laguna Beach, a town that’s been home to artists for more than a hundred years. It’s a good place to make television.
Visit us →
Leadership
Who runs your campaign.
Robert Krause
Co-Principal & Lead Strategist · A.B. Economics, Princeton University
Our network
The specialists we bring in.
Years of working only in supplements means the right people are already a phone call away.
Medical experts
MDs, PhD nutritionists and health personalities, ready for camera.
Medical animators
Animation for the science that’s hard to film.
Legal partners
Nutraceutical attorneys who review claims, scripts and substantiation.
Call centers
Inbound and outbound teams with health-product sales experience.
Fulfillment houses
Direct-response fulfillment set up for subscription health products.
Formulators & manufacturers
Product development and contract manufacturing, with the research to support it.