Everything a supplement needs to sell on TV.
Some clients hand us the whole campaign. Others need one piece of it. Here’s everything we cover.
Strategy & creative
The angle, the script and the shoot.
Positioning & messaging
We start from your approved claims and find the angle that sells. Then we test it.
Scripts & production
60-second spots to half-hour shows. Storyboards, scripts, talent, the shoot and the edit.
On-camera experts
Camera-ready MDs, PhD nutritionists and health personalities, plus medical animators for the parts words can’t explain.
Media
Where it airs, and what each order costs.
Linear TV
Broadcast, cable and satellite. Spot and long-form buys for national reach and retail lift.
Connected TV
Streaming placements with the targeting linear TV never had.
Digital support
Search, social and retargeting that pick viewers up after the spot airs.
Radio, print & direct mail
When the campaign calls for it, we run these too.
Sales & retention
Everything after the phone rings.
Call centers & IVR
Scripts for inbound and outbound reps who know health products, plus live chat and IVR.
Sales channels
Websites, Amazon, Walmart and retail, so every viewer has a way to buy.
Fulfillment
We work with direct-response fulfillment houses that know subscription health products, and connect them to your order systems.
Retention & save-the-sale
Subscription programs, save-the-sale calls, welcome kits and follow-up mail that keep customers ordering.
Numbers & product
The business side of the campaign.
Financial modeling
Pro forma models built from your cost of goods. See cash flow and inventory needs, and test whether a new offer or continuity plan pays before you run it.
Daily dashboard
Orders, cost per order and lifetime value, updated every day.
Product development
Experienced formulators and contract manufacturers, with dosing and research that hold up under scrutiny. For a lead product or a cross-sell.
Clinical study support
Help planning studies that back up what your product claims.
Claims that clear stations. And scrutiny.
Supplement ads attract FTC letters, FDA warnings and class-action lawyers. Our legal partners specialize in nutraceuticals, and they review the campaign before anything airs.
Regulatory services are provided by our legal partners.
- FTC review of scripts, production, websites and print
- Product FDA and FTC compliance
- Structure/function claims
- FDA market notifications
- Supplement facts panels
- Substantiation dossiers for station approval
- Product and ingredient safety reviews