Cognitive health brand · 2-, 3- & 5-minute spots + 28:30 program
Scaled to $2.5M a month in TV spend within 12 months.
We changed the offer, the creative, the positioning and the call to action. A year in, 40% of each customer cohort was still buying.
- Monthly TV spend
- $2.5M
- Month-12 retention
- 40%
- Time to scale
- 12 mo